Stockholm - 2025 04 24
From fintech challenger to the business bank of the future. Juni gears up for expansion with an all-new brand platform and visual identity, created in collaboration with Most Studios.
In a short time, neobank Juni has disrupted the financial industry with its innovative financial solutions for businesses. Now they’re taking the next step: transitioning from a fast-growing startup to an established player in business banking. As part of this evolution, Juni is launching a completely new brand strategy and visual identity, developed together with strategic design agency Most Studios.
The financial world is defined by stability, but also by complexity and inertia. Juni has always taken an innovative approach, and as the company scales, it needs a brand identity that not only reflects its roots but also its future. The new identity is designed to increase clarity, strengthen trust, and position Juni as the obvious choice for businesses looking to grow without being burdened by financial complexity.
“We’re building something bigger than a fintech platform – we’re building the business bank of the future. It’s important to us that our brand clearly communicates what Juni is and the value we bring to our customers. Our new identity reflects the journey we’re on and the responsibility we embrace as we grow into a more established role in the market,” says Mimmi Andersson, Head of Communications and Marketing at Juni.
Juni’s new brand blends Scandinavian minimalism with a tone of voice that is professional yet modern and inviting. The visual identity signals the next phase for the neobank: a balance of security and innovation. The color palette, aesthetic, and typography have been reworked to reflect a more mature banking experience. However, the logo retains much of its personality. It’s a visual identity that communicates trust while preserving the bold energy that made Juni a fintech pioneer.
“Juni’s brand journey is about growing with its customers. We wanted to create an identity that not only reflects their current success but also their future ambitions. It’s about being a bank – but better, smarter, and more tailored to the companies they serve,” says Tor Nettelbladt, CEO of Most Studios.
The new brand strategy and identity are now being gradually rolled out across all of Juni’s digital and physical platforms.
Juni was founded in 2020 by Samir El-Sabini and Anders Orsedal with the ambition to build the global business bank of the future. Juni gives companies access to banking services, expense management, accounting, and financing in one powerful platform and app. For more information, visit juni.co
Most Studios is a strategic design agency that helps companies build brands and digital experiences that drive growth. With clients in finance, health, and other fast-growing industries, Most Studios combines design, strategy, and technology to build strong brands for the future. For more information, visit moststudios.com
For more information, please contact:
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Tor Nettelbladt
CEO, Most Studios Email: [email protected] Phone: +46 76 100 77 83
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Mimmi Andersson
Senior Director, Communications & Marketing, Juni Email: [email protected] Phone: +46 76 001 96 26
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